Divan Furniture opens holiday season with two Dayton-area showrooms

Divan Furniture is heading into its first holiday season with two Dayton-area showrooms, giving local shoppers more options for Turkish-style living room, dining room and bedroom furniture. The family-owned retailer now serves both the north and south sides of the region as families prepare homes for holiday guests.

Why it matters: - Divan Furniture now has two Dayton-area showrooms, giving local shoppers more convenience as holiday entertaining ramps up. - The retailer’s mix of living room sets, sleeper sofas, mattresses and other home furnishings is aimed at families preparing for guests. - The second location brings the brand closer to shoppers on the south side of the Dayton area, while the Huber Heights store continues to serve the north.

What happened: - Divan Furniture is entering its first holiday season with showrooms at 6660 Brandt Pike in Huber Heights and 2090 Miamisburg Centerville Road in Dayton’s Miami Township area. - WDTN reported in early 2026 that the retailer had opened its second Montgomery County location at South Towne Centre and began listing the address on social media on Feb. 28. - The Dayton showroom sits in a former OfficeMax space that had been used only occasionally by temporary seasonal retailers after OfficeMax closed more than a decade ago.

The details: - Divan Furniture is a family-owned retailer focused on Turkish quality furniture sold through its showrooms and online store. - The company says its collections reflect generations of experience and combine elegant design, premium materials and skilled workmanship. - Divan says it builds long-term customer relationships and stands behind every piece it sells. - Part of the assortment comes from Istikbal, one of Turkey’s best-known furniture makers. - Istikbal was founded in 1957 in Kayseri, Turkey, and Furniture Today has described it as Turkey’s largest manufacturer of furniture and mattresses. - Bellona also appears in Divan’s product range and has historically been part of the same Turkish furniture group. - The living room assortment includes sets, sectionals, sofas, loveseats, accent chairs, coffee tables, and end and side tables. - Featured collections include the Urla Living Room Set, the Senfoni collection and the Veronica collection. - Divan carries convertible seating for overnight guests, including the Royals Convertible Sofa and the Bellona Istikbal Mocca Convertible Sleeper Sectional. - The company says an extendable sofa can add depth, lounging space or a guest bed, then return to its normal size. - The mattress department includes folding beds and high-riser beds, plus mattresses in plush, medium and firm feels across memory foam, innerspring and hybrid designs. - The broader assortment also covers dining room sets, tables and chairs, buffets and sideboards, bedroom sets, storage beds, dressers, nightstands, wardrobes, area rugs and runners. - Divan offers home design and styling services that range from furniture upgrades to wall and floor renovation designs. - The company says each design project is personalized to how a household lives, whether it covers one room or an entire home. - Financing is available through Synchrony, subject to credit approval. - According to the company’s website, applicants receive a decision within minutes and can use the credit in store and online. - Customer reviews on Divan’s website highlight helpful, low-pressure service and a blend of modern European and Turkish design. - Both showrooms display the company’s living room, dining room, bedroom and mattress collections. - The Huber Heights showroom is open 10 a.m. to 7 p.m. Monday through Saturday and 10 a.m. to 6 p.m. Sunday. - Customers can reach the team at (973) 931-3202 or cs@divanfurnitureusa.com. - Divan Furniture also sells online at divanfurnitureusa.com and offers social media updates on Instagram, Facebook and TikTok.

Between the lines: - The second showroom gives Divan a stronger physical footprint in the Dayton market heading into peak holiday shopping. - The retailer is using Turkish design and sleeper-friendly products to position itself for households that want one store to cover everyday furnishing and guest-ready needs. - The former big-box retail space at South Towne Centre suggests Divan is filling a vacancy with a more specialized local use.

What's next: - Divan is likely to lean on both showrooms, online sales and financing options as holiday traffic builds. - The company’s holiday season will test whether the expanded Dayton presence helps convert more local shoppers looking for living room and guest-room solutions.

The bottom line: - Divan Furniture is turning its two Dayton-area showrooms into a holiday-season advantage, pairing Turkish-style furnishings with local convenience for shoppers hosting family and friends.