10ML launches 2026 holiday range with perfume advent calendars and gift sets

10ML has rolled out its 2026 holiday lineup in Dortmund, including two 24-door perfume advent calendars, three gift sets and a gift card. The calendars ship to 26 EU countries starting Nov. 16 and feature 48 original perfumes from brands including Baccarat Rouge 540, Aventus and Sauvage.

Why it matters: - 10ML is using holiday gifting to push its core model: original perfumes sold in small formats and shipped across the EU. - The new range gives shoppers multiple price points, from a €25 gift card to €179 advent calendars. - Each calendar contains 24 different perfumes, which can help convert seasonal buyers into repeat customers.

What happened: - Dortmund-based 10ML launched its 2026 holiday range on Oct. 28, 2026. - The range includes two perfume advent calendars, three perfume gift sets and a 10ML gift card. - The company says the calendars and gifts ship to the 26 EU countries it serves. - The advent calendars are split into versions for her and for him. - Each calendar has 24 doors and each door contains a 3ml spray filled from the original bottle. - Across both calendars, 48 different perfumes from 33 houses are included.

The details: - The advent calendar for her costs €179 and includes fragrances such as Baccarat Rouge 540 by Maison Francis Kurkdjian, Delina by Parfums de Marly, Lost Cherry by Tom Ford, J'adore by Dior and Portrait of a Lady by Frédéric Malle. - The advent calendar for him costs €159 and includes Aventus and Green Irish Tweed by Creed, Sauvage by Dior, Oud Wood and Tobacco Vanille by Tom Ford, Terre d'Hermès and XJ 1861 Naxos by Xerjoff. - The three gift sets each contain three 10ml perfumes plus a printed gift card. - The trio for her costs €75, the trio for him costs €79 and the crowd favorites trio costs €77. - The gift sets feature perfumes from Xerjoff, Parfums de Marly, Nishane, Tiziana Terenzi and Montale. - The gift card ranges from €25 to €150. - The gift card is emailed as soon as the order is paid, includes a printable version and is valid for 12 months. - At 10ML's prices, the 24 perfumes in the women's calendar total €250.74 if bought separately in 3ml sizes, while the men's calendar totals €226.53. - Each calendar holds 72ml of perfume. - Each calendar clears the €75 free-delivery threshold on its own. - The calendars begin shipping Nov. 16, 2026, with tracked delivery to all 26 EU countries. - Nov. 17 is the last day to order for delivery before Dec. 1, when the first door opens. - Door 24 opens on Christmas Eve. - A calendar bought as a gift can be shipped directly to the recipient. - Every vial is labeled with the perfume name and the house. - 10ML's holiday gift guides appear in 10 languages and cover categories from Christmas perfume gifts to Secret Santa gifts under €25. - Every perfume included behind a door is also sold separately in 3ml, 10ml and 30ml sizes. - 10ML carries 1,059 perfumes from 89 houses.

Between the lines: - The holiday launch reinforces 10ML's pitch that perfume gifting works best when buyers can match a scent to the recipient instead of guessing. - The calendars also act as discovery tools, since each door points shoppers to a full-size or larger decant version later. - The assortment suggests 10ML is leaning on high-recognition luxury fragrances to attract holiday traffic while showcasing niche brands as well. - The company's use of original bottles and labeled vials supports its message of authenticity and traceability.

What's next: - 10ML's holiday calendars will begin shipping in mid-November ahead of the Dec. 1 start date. - Shoppers can continue buying the same fragrances individually in 3ml, 10ml and 30ml formats after the holidays. - The company says its broader catalog and multilingual gift guides will remain available alongside the seasonal range.

The bottom line: - 10ML is betting that curated perfume calendars, flexible gift options and EU-wide shipping can make it a go-to holiday seller for fragrance buyers.