Tenon Tours elevates Liz Marjollet to COO

Tenon Tours promoted Liz Marjollet to chief operating officer in July 2026 as the custom travel company looks to strengthen operations and client service. Marjollet will oversee sales, marketing, client services, product and operations as the company expands its personalized travel business across Europe and beyond.

Why it matters: - Tenon Tours is adding a top operations role to support growth and tighten execution across the business. - The promotion signals a stronger focus on client experience, internal coordination and service quality as the company expands custom travel offerings.

What happened: - Tenon Tours promoted Liz Marjollet to chief operating officer, effective July 2026. - Marjollet joined Tenon Tours in 2021 as director of sales. - Her prior roles included director of sales and client services and, most recently, director of sales and marketing. - Bryan Lewis, founder and CEO of Tenon Tours, said the promotion reflects Marjollet’s leadership and commitment to the company’s clients, team and business.

The details: - Marjollet brings 14 years of travel industry experience. - She has overseen sales, marketing and client services during her time at Tenon Tours. - The COO role will cover day-to-day operations, including sales, marketing, client services, product, operations, systems, workflows and internal execution. - Tenon Tours said the new role is meant to improve operational excellence, decision-making, collaboration and client experiences. - Marjollet said exceptional client experiences begin with exceptional teams and that she will continue supporting employees, strengthening operations and building on personalized service. - Tenon Tours creates custom travel experiences for travelers seeking personalized itineraries, private group travel, self-drive trips, rail journeys, private driver experiences, honeymoons and more. - The company says it has expertise across Ireland, Scotland, England, Wales, Italy, Portugal, Spain, Greece, Croatia, Slovenia, Norway, Denmark, Finland, Iceland, Greenland and the Faroe Islands.

Between the lines: - Creating a COO role often centralizes execution under one leader, which can help a growing service business move faster and stay consistent. - The move also suggests Tenon Tours wants to protect a high-touch brand promise while scaling.

What’s next: - Marjollet will lead the operational side of the company as Tenon Tours continues investing in people, processes and service standards. - Tenon Tours said it expects the promotion to support continued success as the company evolves its custom travel offerings.

The bottom line: - Tenon Tours is betting that tighter operations and a seasoned internal leader will help it scale without losing its personalized service edge.